广州, CHINA, February 17, 2026 /EINPresswire.com/ — Rooted in the ancient art of agarwood, the luxury brand “Xiangji World” made its global debut on the grand billboard of New York’s Times Square on Lunar New Year’s Eve. This appearance marks the brand’s official introduction to the world stage, dedicated to merging profound natural heritage with contemporary luxury experiences.
Commitment to Sustainable and Rare Ingredients
The foundation of Xiangji World lies in the core region of Southeast Asia’s renowned “Golden Triangle for Agarwood,” with a particular focus on the precious and rare agarwood from Laos. Historically celebrated as “Liao Xiang,” Laotian agarwood is praised for its rich, deep, and uniquely cool aromatic profile, a result of the region’s distinctive climate and pristine forest environment. The brand adheres to ethical and sustainable sourcing practices, ensuring that each piece of agarwood tells a story of the rainforest and the passage of time.
Alignment with Regional Sustainable Development Goals
The brand’s philosophy aligns closely with the region’s objectives of promoting green, high-value, and sustainable industries. By emphasizing the cultural and artisanal value of agarwood, Xiangji World aims to showcase this heritage to a global audience while contributing to ecological conservation and community development in the areas where its ingredients originate.
The Intersection of Ancient Craftsmanship and Modern Olfactory Art
Xiangji World brings together master artisans deeply familiar with the characteristics of local agarwood and renowned perfumers. This collaboration between time-honored craftsmanship and contemporary artistic sensibility transforms each piece of rare raw material into a unique olfactory artwork. The brand believes that true luxury lies in the irreplicable stories woven by nature and human ingenuity.
A Global Vision Launched from the Crossroads of the World
Choosing Lunar New Year’s Eve, a time symbolizing reunion and renewal, for its debut on the NASDAQ billboard reflects Xiangji World’s ambition to serve as a bridge between cultures and aesthetics. The brand offers global connoisseurs and collectors a deeper, more meaningful form of luxury—an olfactory art refined by human civilization from nature’s ancient gifts.
About Xiangji World
Xiangji World is a global luxury brand specializing in rare agarwood and high-end fragrances. Committed to sustainable sourcing, artisanal craftsmanship, and contemporary aesthetic expression, the brand creates unique pieces that pay homage to nature and cultural heritage.
曲天琪
Laos Xiangji World (International) Agarwood Development Co
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