Leading Retail Media Ad-tech Company’s Deep Dive Analysis Shows the Single Biggest Growth Opportunity Isn’t Finding New Key Words; It’s Fixing the Broken Ones
LOS ANGELES, CA, UNITED STATES, January 7, 2026 /EINPresswire.com/ — Retail Media IQ (RMIQ.net)), a fast-growing ad-tech firm specializing in retail media optimization, today announced a $500 Retail Media Audit designed to help consumer brands eliminate hidden waste and boost performance across networks including Amazon, Walmart, and other major platforms.
Analysis of Q4 2025 data from 40+ consumer brands reveals a critical two-part inefficiency: on average, 30% of keywords drain budgets while generating zero sales, and up to 90% of all keywords deliver suboptimal results due to inefficient bid pricing—either overpaying and destroying margins, or underpaying and missing sales opportunities entirely. “Most brands assume their retail media results are acceptable because overall ROAS looks reasonable,” said RMIQ CEO Matt Drela. “Our analysis consistently shows that the single biggest growth opportunity isn’t finding new keywords—it’s fixing the broken ones. Roughly a third of keywords generate zero revenue and should be eliminated immediately, while the vast majority of remaining keywords are mispriced, leaving money on the table.”
Comprehensive Account-Level Performance Diagnostic
For $500, RMIQ conducts a complete analysis of a brand’s retail media account—either a single network of choice or across all active retail media networks.
The audit leverages RMIQ’s proprietary Keyword Impact Score (KIS), which measures each keyword’s effect on total campaign ROAS. The report shows the percentage of ad spend allocated across three performance categories:
• Green: Healthy performance—no action required
• Yellow: Inefficient bids (underpayment or overpayment requiring adjustment)
• Red: Wasted ad spend—pause keyword immediately
Beyond the spend breakdown, RMIQ provides projected impact estimates showing how recommended changes would affect overall ROAS and sales volumes. When applicable, the audit also includes recommendations for more efficient budget allocation across multiple retail media networks.
The full analysis is delivered within three business days. All brand data remains confidential. If a brand subsequently engages RMIQ for ongoing services, the full $500 audit fee is credited toward the first month of service.
Why This Matters Now
Retail media advertising surpassed $50 billion in 2025 and is projected to exceed U.S. broadcast TV spending in 2026. Despite this explosive growth, most brands lack keyword-level visibility into their campaigns, resulting in:
• Wasted spend masked by average ROAS performance
• Mispriced keywords that never reach profitability
• Missed revenue on high-intent customer searches
• Inefficient budget allocation across products and competitors
“We’ve documented cases where simply removing or restructuring failed searches improved returns by 2-5× within 30 days,” Drela said. “The audit pays for itself many times over in the first month alone.”
How to Get Started
Brands can request an audit at www.rmiq.net/audit or by contacting the RMIQ team directly by emailing Ralph@rmiq.net. The service is available immediately for Amazon, Walmart, Target, and other major retail media networks.
About Retail Media IQ
Retail Media IQ (www.rmiq.net) provides performance analytics and optimization services for consumer brands advertising across retail media networks. Headquartered in Warsaw with offices in Los Angeles, RMIQ works with dozens of U.S. and European brands—including major CPG and FMCG companies—to improve ROAS, increase new-to-brand customer acquisition, and gain competitive market share. The company’s proprietary platform analyzes keyword performance, SKU-level returns, and marketplace behavior across all major retail media networks.
Ralph Fascitelli
Atlantic Partners
+1 206-369-2612
Ralph@atlanticpartners.us
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